ISTANBUL TECH HORNETS

Logo & Brand Identity


When
2018

Where
Istanbul, TR

Role
Graphic Designer
Social Media Manager
Hornets︎ is the american football and flag football team of the Istanbul Technical University. They were crowned champions in the Turkish League several times and were also part of the Central European League in 2019. While I was studying at Istanbul Technical University, I was also a member of the club and playing for them.
The previous logo was very outdated and I wanted to design a new logo that would represent the spirit of the team in a younger and fresher way. I ended up creating a whole brand identity for the team. Furthermore I took over the social media accounts and designed new jerseys and merch. As a result Hornets enjoyed a follower and interaction growth and  gained international popularity.