SIDELINE MAGAZINE

Issue 01: Gender Equality


When
2020

Where
Kolding, DK

Role
Direction
Art Direction

UX & UI Designer
This project is the result of a Design for People Master thesis by Leyla Melis Aslan.

Women’s participation in sports and athletics has a long history marked by significant accomplishments and achievements, always defying the expectations. Only 50 years ago, women were not even allowed to enter races. It was believed that running would damage their health and femininity. Throughout the years, pioneers like Katherine Switzer, who entered Boston Marathon by hiding her gender or former tennis star Billie Jean King, who led a movement for female players for pay equality in tournaments, have been fighting for gender equality.

Although there has been some improvement, sports are still displayed and perceived as a “man’s” world. Even in 2020, problems like access to sports, equal pay, media coverage and having decision making roles in the administration still continue. While women have been fighting back in terms of equal pay and treatment, an undiscussed but major problem around this topic is the male-dominated world of sports media. Currently, women represent only 7 percent of the people seen or read about in the media, and only 3.2 percent of sports coverage is primarily dedicated to female athletes. In addition to underrepresentation, women are also undervalued in today’s sports media. When talked about, they are often judged by their physical appearances instead of achievements. They are usually not seen as “real athletes” and tend to be portrayed in stereotypical, sexualized and sexist ways. By doing so, today’s sports media plays a massive role in the reproduction of sport’s hegemonic masculinity.

This magazine is dedicated to all the strong women who have been forced to sit on the sidelines. With Sideline, we aim to create a platform that celebrates women in every field of sports and seeks to address the challenge of gender inequality.

We believe that as designers, we have the responsibility to use our skills to combat complex social problems and make a positive impact. As the world is changing, we are involved in more complicated matters and deal with projects that cross the boundaries of several stakeholders. We should start thinking about having a more transformative role and using our skills to catalyze social change. And we believe that by doing so, we have the potential to contribute to the creation of a more sustainable and equitable society.

Photos by Alexia Autissier
Photo Location: Superkilen & Street Under Buen